Fauré Le Page
Korea Campaign

Fauré Le Page the Historical luxury leather goods House that turned its arquebusier savoir-faire into weapons of seduction, aims to perpetuate its legend by tirelessly reinventing the rules of romantic conquest. We may definitely not all play the same standards, still the main and charming idea was to keep it playful here: seduction is merely a game.
To go with its opening boutique in Korea, the very first embodied campaign was then inspired by the classical spy movie visual grammar. The hide-and-seek proper to seduction games turned our Fauré Le Page lady figure into an archetypal spy character.
Twisting the context the same way the House played with its heritage through lexical field and shapes in the luxury goods, we wanted for our female player that fantasy breaks into her reality. What is she hiding in her bag? What is she gazing at without being seen? Who will be shot first?