LVMH Métiers d'Art
Notre Matière d'Être

Luxury objects cannot exist without exceptional materials.
Guided by this belief, LVMH Métiers d'Art has invested in and united skilled artisans with expertise in leather, exotic skins and metal, resulting in a distinctive body of work. To express the group's mission and celebrate the essence of its excellence, we imagined a hero movie based on the rewind principle. A spectacular journey back in time that traces the history of an exceptional LVMH Métiers d’Art piece, gradually revealing the material’s journey. An organic, dynamic and sensory sequence shot from the subjective perspective of our subject —the material itself— set against the movements of the artisans at work, wholly immersed in their craft: step into the trance.